New Zealand based. Working globally. Equal parts strategist and creative.
PENTASIR started as a side project and turned into something I didn’t plan for. The idea was simple: most things look good but fall apart operationally. I wanted to fix both sides.
I work at the overlap between creative direction and systems thinking. That means I care as much about how something functions day-to-day as I do about how it looks. The interface, the systems underneath, the way it reaches people, it all has to work together.
Most studios hand you a brand and leave you to figure out the rest. I don’t. Whether that’s tightening up the back end, designing the interface, or building the site from scratch, I stay in it until it runs.
I’m selective about the work I take on. If that sounds like what you need, let’s talk.